Winning The Away Game – Sven Boermeester
There’s not a place I’ve set foot in where I haven’t bumped into a Saffa. And not just any South African—someone doing something remarkable.
After 25 years of travel to over 100+ countries in every city—without fail—I’ve met a South African. From Durban to Dublin, Joburg to Jakarta, Cape Town to Copenhagen, Sandton to San Sebastien—there’s not a place I’ve set foot in where I haven’t bumped into a Saffa. And not just any South African—someone doing something remarkable.
What’s more, it’s never just a casual “Howzit.” I’ve been welcomed like family—with braais, business, opportunities, and the kind of heartfelt hospitality that money can’t buy. That’s the magic of South Africans abroad: we show up for each other. It’s in our DNA—it’s RSA.
The gees is priceless. It’s what makes us different.
There are more than a million of us living abroad today. And every one of us is a walking, talking ambassador of our country’s greatness. From innovators to entrepreneurs, artists to analysts—we’re out here making waves, building bridges, and pushing boundaries.
As the founder and CEO of Global Village Publishing, Inc., I’ve charted a course through the intricate terrains of global innovation, making my mark in 60+ countries with the distinguished “INNOVATE” and “Best Of” series.
What drives me is connection. I believe in creating platforms that unite South Africans to celebrate what’s possible when we work with one another—not just at home but around the world. That’s why I’m so proud that our entire production team—from editing to design—is based in South Africa. While our impact is global, our heartbeat remains local.
The Lekker Network is not just about showcasing South African excellence— it’s about fuelling it. Every project its members launch is another chance to invest in homegrown talent. I want the world to see what I see: that South Africa’s greatest gift is its people. The Lekker Network tells the stories that matter. We’re connecting brilliant South Africans in the UK and beyond. And we’re reminding the world—and ourselves—that no matter where Saffas go, we carry our country with us.
To every South African playing the away game: you’re not alone. You’re part of a global tribe that’s loud, proud, and hungry to build something meaningful—together.
Let’s keep that flame burning. Let’s keep backing each other. Because this is more than a moment. It’s a movement.
And I’m honored to be part of it.
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