Our story

At Trigger, we partner with healthcare, financial, and growth-focused businesses across the United States, helping them streamline financial operations, eliminate inefficiencies, and drive profitability. Our clients range from multi-location healthcare groups and private equity-backed companies to fast-scaling financial services and CPA firms that require precision, automation, and financial clarity to grow effectively
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By combining AI-driven automation with expert finance teams, we solve some of the most complex financial challenges these businesses face—from optimising revenue cycle management and financial forecasting to eliminating manual inefficiencies that drain time and resources. We do this without disrupting existing infrastructure, ensuring our clients achieve higher accuracy, stronger decision-making, and increased EBITDA.

Making an impact

The work we do is not just about solving financial inefficiencies—it is about changing the way businesses operate. By integrating world-class financial teams with AI-powered automation, we help businesses:

Increase efficiency in finance and accounting operations
Reduce costs while driving EBITDA growth
Eliminate manual inefficiencies through automation
Deliver real-time financial insights for better decision-making

Beyond the immediate business impact, there is a larger mission at play. By proving the value of South African expertise in finance, automation, and operational execution, we are reinforcing the country’s reputation as a global leader in financial intelligence and innovation.

the lekker connection

The Lekker Network represents something deeper than business. It is a shared belief in collaboration, excellence, and unlocking opportunity. Being part of this network is about engaging with like-minded leaders who are building something bigger than themselves while staying connected to the people and places that shaped them.

This is not about selling services—it is about meaningful connection, shared experiences, and learning from one another. The opportunity to contribute thought leadership, real-world insights, and conversations that drive action is what makes this community valuable.

Location

Miami, Florida

South African impact vision

South Africa has the talent, innovation, and expertise to lead on a global scale. The combination of deep financial expertise, technology-driven efficiency, and a relentless problem-solving mindset makes it possible to build businesses that scale, adapt, and thrive in any market.

Through a commitment to financial transformation, automation, and strategic execution, there is a clear path to positioning South Africa as a global force in finance, technology, and business leadership.

Fun Facts

Future Fridays – A space for strategy, collaboration, and big ideas.

Team Motto – Have Fun. Do Good. Win Together.

Office Mascot – The Springbok symbolises agility, resilience, and leadership.

“At the heart of it all, South African talent is leading this transformation. The depth of expertise, resilience, and problem-solving ability within our teams prove that local talent can compete—and win—on the global stage.”

Ilan Bernstein

Founder and CEO

Our services

Finance and Accounting Process Optimisation

Eliminating redundant manual workflows, consolidating financial data, and automating financial modeling.

AI-Driven Financial Automation

Using AI-powered reconciliations, transaction matching, and automated reporting to increase accuracy and reduce costs.

Strategic Financial Planning and Execution

Providing financial analysis, budgeting, forecasting, and investment-grade insights to drive business decisions.

Visit our website

We understand that every organisation starts with an idea. As organisations grow, their demands and needs evolve. We participate at various levels of their journey, from startup to enterprise, supporting them as they evolve from being people-focused to tech-enabled.

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our vision & values

At Trigger, we are helping underdogs win by unlocking their full potential. That means providing businesses, finance leaders, and professionals with the tools, expertise, and automation needed to thrive in a competitive environment.

We believe in:
Have fun while doing good – Creating a culture that values impact, enjoyment, and meaningful work.
Uncomfortable Transparency – Building relationships based on trust, accountability, and data-driven insights.
Intentional Excellence – Pushing boundaries and delivering more than expected to help businesses scale smarter.

Scaling is not about adding complexity—it is about simplifying, streamlining, and unlocking new opportunities. That is the work being done every day.