Our Story

Keystone started around 7 years ago, emerging from Cognizance Processing as a change of pace for the retail world. Our story begins with a solution called Cognizance – building an analytics platform tailored for retail, FMCG and Distribution, having observed that major companies were spending millions on data solutions that took months to deliver if they were lucky.

Our journey evolved when we noticed a critical gap—while a few “super users” in each organisation thrived with our reporting, most frontline employees weren’t benefiting in a way that truly mattered. That’s when Keystone was truly born; to make analytics meaningful to the man.

The name reflects our mission: to be the bridge that holds everything together, delivering information that makes sense to each person, regardless of their position in the organisation.

MAKING AN IMPACT

Our proudest achievement isn’t an award or specific project—it’s our team’s dedication to enabling people through data. With 16 team members who’ve completely bought into our vision, we’ve created a platform that genuinely helps people do their jobs better while aligning with company strategies.

By enabling employees to make better decisions with the right information at the right time, we’re helping them achieve more, earn more, and hopefully benefit more. It’s about creating ripple effects—starting with our own sustainable business that allows our team to participate more fully in society and extending to each and every employee using our system who can now better provide for themselves and their families.

the lekker connection

What drew us to The Lekker Network wasn’t just the connections—you can find those on LinkedIn. It was finding a group of people with the same expectations, perceptions, and mindset, all wanting to build something greater than themselves.

It felt genuine—not like a business transaction, but like a community saying, “We want to build something great, and we think you can help.” The network embodies what makes South Africans exceptional: resilience, creativity, and the willingness to try, fail, iterate, and try again. It’s this shared spirit that makes the Lekker Network feel like home.

Location

Pretoria

South African impact vision

Our bold vision is simple yet ambitious: we want any employee using Keystone to never miss a bonus again. We believe that if organisations provide us with enough insight and strategy that we can convert into actionable opportunities, and employees act on them, they should always hit their targets.

It’s about creating a system where everyone is working together at 100% efficiency, aligned with both personal and organisational goals.

Fun Facts

Team tradition: Energy-level tracking in bi-monthly retrospectives to maintain balance.

Remote culture: 100% remote team focused on flexibility and preventing burnout.

Unofficial mascot: Keith, a hand-drawn robot logo that’s become a beloved inside joke.

“I think the biggest thing that I saw about The Lekker Network is it was so genuine. It didn’t feel like a business. It felt like we want to build something great.”

Cameron Dawson

Founder

Our services

Data Enablement Platform

Turning complex information into clean, usable data.

Employee Success Tools

Helping both back office and frontline workers make better decisions aligned with company goals.

FMCG-Specific Analytics

Creating tangible, actionable opportunities that solve problems in On-Shelf-Availability, Distribution, Trade Marketing and Employee Optimisation.

Visit our website

Collect, cleanse, and consolidate complex data and get actionable insights with built-in accountability tracking to accelerate your business growth.

Visit Site

our vision & values

Guided by our principles of being genuine, trusting, and loyal, we believe in treating others how we would want to be treated. This extends to employees, clients, and partners alike—if you want information back from clients quickly, be quick with your replies too. We’re creating a system where personal KPIs align with business strategy, ensuring everyone wins.